One of the main issues with trade marketing is that the trade show exhibitor do not conduct any pre-trade show marketing. The entire team is focused on looking great at the event and bringing traffic to the booth and/or large exhibit area that they forget about planning the pre-show marketing to drive show attendees. Many rely on the traffic that is created at the show itself. Which means that the trade show management company is doing their standard marketing for the entire event, leaving out your direct marketing efforts.

Attracting people to your booth

Quality booth traffic depends on the messaging built around your trade show marketing campaign and the vehicles to drive that message home.

Tactics

In today’s technology world you must include digital marketing campaigns to reach your audience. Within the campaign you have to show offer attendees not only prizes and awards for going to your booth but also valuable information about your product, service, or business Solution. People are not traveling thousands of miles to collect a bag full of items, many are accountable for the time and money invested in making the trip.

Fun Trade Show Games

Every vendor at the show is trying to catch the attention of attendees, and much has not changed with the strategies. Cash giveaways, prize drawings, booth games, and entertainment are the staples of trade show marketing but do they still work and really bring value to your company by identifying business prospects. The giveaways do get people’s attention, but seminar or speaker event at your booth incorporated with the “tchotchke” items is always a better draw and opportunity for all to conduct business.