Famous Footwear Mobile
Brand Proven Traffic Driver
To generate excitement for 51 grand openings across the U.S., Linx Media partnered with Legacy Marketing and Famous Footwear to roll out a dynamic mobile-first consumer engagement campaign. Powered by our sister company, Kontakt Mobile Marketing, we developed a strategy to drive traffic directly into stores by combining mobile interactivity with experiential activation. The campaign leveraged SMS-based promotions and location-specific media to create immediate and measurable results.
- Mobile “text-to-play” campaigns integrated into social media, online ads, and local media
- Street teams deployed to boost foot traffic and visibility in high-density zones
- Mobile links delivered game access to consumers’ phones with prize reveals only redeemable in-store
- Real-time data collection enabled immediate response and performance tracking through Linx Media’s proprietary dashboard
Engagement in Your Pocket: Why Mobile Gamification Works
Mobile marketing puts the brand directly in the hands of the consumer, and when paired with gamified elements, it boosts interaction rates and emotional connection through play and reward.
Strategy Meets Action: Driving Retail Foot Traffic with Mobile Campaigns
A well-executed mobile strategy turns passive advertising into active participation, guiding users from digital touchpoints to physical store visits with measurable results.
Incentivize to Mobilize: The Power of Rewards-Based Promotions
Offering instant, mobile-accessible rewards motivates consumers to act fast—turning engagement into purchases and first-time customers into loyal brand advocates.
The mobile game experience was designed with consumer psychology in mind—exclusive offers and gamified experiences fueled urgency and participation. Once inside the store, customers revealed their game piece via mobile to discover discounts, prizes, or exclusive offers, creating a direct path from engagement to conversion. This hands-on interaction not only improved brand sentiment but drove transactional behavior.
- Gamified mobile experience led to increased dwell time and higher in-store conversion rates
- Average of 1,200 unique consumer plays per grand opening location
- Prizes structured to drive upsell of additional footwear and accessories
- Measurable ROI tied to real-time foot traffic and redemption rates with tracking reports weekly.
The results were undeniable: the campaign delivered a measurable sales lift at each of the 51 store openings, with strong ROI indicators and high customer engagement. The fusion of mobile tech and localized marketing created a modern, scalable model for retail launch success, setting a new standard for grand opening campaigns.
- Achieved significant sales lift with conversion rates outperforming regional benchmarks
- Delivered over 61,000 mobile game play attendance across all locations (US and 3 new Canadian locations)
- Generating a combined weekend sales lift of up to $550K across all grand opening locations
- Reinforced brand loyalty through interactive in-store reward redemption
- Proved Linx Media’s expertise in blending tech, experiential marketing, and consumer sales conversions
