Occly Security IoT
Startup-Ready Video Production & Marketing for a Cutting-Edge IoT Brand
Linx Media partnered with Occly, a groundbreaking personal safety IoT (wearable technology) startup, to create a high-impact product video from the ground up. With no existing marketing assets, our team began by writing an engaging script and developing a storyboard that captured Occly’s unique value—blending personal security with smart tech. We directed a full-scale video shoot featuring real-world lifestyle scenarios to highlight the product’s features in action, from on-the-go alert systems to its built-in body cam functionality.
• Developed original script and shot list
• Cast talent and coordinated production crew
• Filmed multiple real-world lifestyle use cases
• Delivered fully edited video with voiceover and graphics
18-Month Multi-Channel Launch Campaign
At launch, Occly had no digital footprint. Linx Media designed and executed a full 18-month rollout strategy, beginning with deep competitor analysis and channel mapping. We positioned Occly as a versatile safety tool for consumers, workers, and travelers by tailoring messaging to different user segments across platforms. Social content, video, and press outreach were all coordinated to create traction and credibility for the brand’s market debut.
From Zero to Growth: Building a Brand from Scratch
Our engagement didn’t stop at awareness. Linx facilitated partnership deals that expanded Occly’s distribution and brand presence, helping the startup move beyond early buzz into meaningful business growth. Linx offered web development consulting, ensuring alignment between the site architecture, brand strategy, and product positioning while coordinating with the client’s external web development agency. By integrating creative production with strategic planning, we helped position Occly as a serious player in the personal safety tech space.
- Conducted competitive research and go-to-market strategy
- Created and managed social media content launch calendar
- Built campaigns for targeted audiences (e.g. solo travelers, field workers)
- Generated online buzz and secured press coverage (PR)
- Opened new B2C and B2B sales opportunities via strategic marketing
- Drove measurable growth in brand recognition
- Combined media, content, and business development for traction
