Office Depot Promo
Linx Media was tasked with generating buzz and driving foot traffic to newly launched Office Depot store locations across the U.S. during the summer of 2014.
Our strategy centered around creating a sense of mystery and reward through a multi-channel local campaign designed to intrigue and engage potential customers. By embedding hidden messages within direct mail pieces, flyers, and promotional materials, we gave recipients a reason to visit their nearest store and interact with brand ambassadors.
- Created engaging direct mailers with coded prize messages
- Designed location-specific flyers distributed via street teams
- Deployed mobile brand ambassadors to support in-person engagement
- Incentivized store visits with prize reveals through on-site verification
Once in-store, customers could reveal their hidden prizes only by interacting with a team member using a special decoder—turning every visit into an interactive brand experience. This tactile and playful mechanism not only boosted visits but also increased dwell time and conversion rates by driving meaningful interaction. It connected online curiosity with real-world action.
