Linx Media proposed a complete product launch marketing plan for Occly, a new IoT Personal Safety Device company. The brand had no online exposure, website, or press coverage with any traction at the time we started the project. The initial steps were to canvas competitors online presence and create a competitor analysis sheet to prep strategy for market debut. After consulting with the Occly design team, Linx started laying out the marketing schedule to activate all channels and create attention for a new reputable personal safety product. Filming a product video was included in the media mix along with continued social media postings to segment the audience messaging; Occly can be used for several personal safety solutions. Within 4 months the company and product starting seeing traction online and in the press. Linx Media also handled a direct partnership deal to open up new opportunities for product sales for the new product.
ClientOcclyObjectiveProduct LaunchServicesDesign, Social Media, SEO, PR, Video
