Complete redesign website project with a challenge to add a new brand voice and value propositions. To understand the project and company further a detailed market research task was conducted and shared with the client before starting the design or sitemap. Once the correct emphasis in the value props were in place, we set out to redesign the structure and flow of the new company website with 3 main solutions highlighted which the company offers. Each site visitor is guided through thoughtful info mapping to locate the content they may be looking for. The graphic design elements incorporate the feel of the contemporary client office space and vibrant brand colors. Linx also filmed and produced the Synegen company video which was strategically placed on the homepage for all site visitors to meet the company firsthand.
