Linx Media was hired to design a number of logos for Catalyst Fire’s new software solutions, “Touchpoint” was one of the tasks assigned. To establish an image in the marketplace, a logo must be unique, memorable, and define the product as best as it can communicate. Linx had the client fill out a creative brief which early on answered the question if the client would like to see a humanized feel to the design. After final review the logo design was created using a vector graphic person reaching out to touch both sides of the letters spelling the product name.
