Marketing campaigns should be specific, have strategies in place, clear client objectives, and measurable. The Synegen marketing campaign was a 10 month campaign set to bring the company into the marketplace as a recognized leader. With over 18 years under their belt, it was time to show the success of this software development company and how they could help many other businesses.
Linx Media conducted a thorough market research study which we uncovered several ways to differentiate the company from other software development groups. A five tier marketing plan was created with quarterly budgets and tasks to cover each objective. Each quarter we reviewed what worked, what didn’t resonate with the audience, and tweaked the programs till we had traction. SEO brought the company into several search categories, social media showed the brain trust in their thought leadership and created a new group of followers, weekly email blasts kept the dialog going after trade shows, and the marketing videos secured the messaging.
ClientSynegenObjectiveMarketing CampaignServicesDesign, Email Marketing, Social Media, Trade Show Marketing, SEO, Press Releases
